Jess Lin
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I wear many hats: curious observer of human behavior, designer, researcher, photographer, web developer, brand strategist.
I'm interested in the world around me. My passion is understanding meaning and connections between people, ideas and business and using that insight to connect deeply with the human psyche.
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Some accolades
Bloomberg Businessweek's Most Promising Social Entrepreneur, 2010 Feast Conference Scholar, 1992 winner of the Island Lake Elementary School Button Contest
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Info
- Social Entrepreneur / Strategic Planning DirectorMarketing and Advertising | Greater New York City Area, USExperience
- 2010 - PresentPlanning Director / Strategy Partner / McCann Erickson
- 2009 - PresentStrategy Consultant / Freelance
- 2010 - 2011Co-Founder, Director / Hello Rewind
- 2009 - 2010Co-Founder, Strategy Partner / the Longitude
- 2006 - 2009Senior Strategic Planner / Saatchi & Saatchi Advertising
- 2004 - 2006Account Planning / Sanders\Wingo
- 2001 - 2006Communications Consultant / Freelance
- 2001 - 2001Kindergarten English Teacher / Graceland Kindergarten (Tainan, Taiwan)
- 2000 - 2000Newspaper Designer / St. Paul Pioneer Press
Education- Santa Reparata International School of Art
- The University of Texas at Austin
- University of Minnesota-Twin Cities
- Washington University in St. Louis
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Posts
And most humans have two contradictory impulses: we love and need one another, yet we crave privacy and autonomy. To harness the energy that fuels both these drives, we need to move beyond the New Groupthink and embrace a more nuanced approach to creativity and learning.
Why the emphasis on collaboration versus solitude may be clouding our creative process
(The Rise of New Groupthink by Susan Cain in NYTimes)The Comic Sans Project re-imagines well-known logos with everyone’s love-to-hate font, Comic Sans.
2012: A Year of Productivity Calendar focuses on 52 weeks, rather than on 12 months (which makes more sense with how we live our lives)
These days there are websites where you can pay more to do more, from mixing your own muesli to designing your own T-shirt. According to Martin Schreier, who studies innovation and marketing at Bocconi University in Milan, Italy, such sites satisfy two basic human needs: they allow people to achieve “preference fit”, by tailoring objects to their own specifications, and they require them to invest effort in the production process, which causes them to value those objects more highly.
A description of the “IKEA” effect
(The Hard Way: Our Odd Desire To Do It Ourselves by Laura Spinney in New Scientist)Ninety percent of the NCAA revenue is produced by 1 percent of the athletes. Go to the skill positions — ninety percent African Americans.
Sonny Vaccaro on the “plantation mentality” of NCAA athletes
(The Shame of College Sports, by Taylor Branch in the Atlantic)beautifully crafted: the trailer for ‘A Game of Honor,” about the Army vs. Navy football game
