Jess Lin
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I wear many hats: curious observer of human behavior, designer, researcher, photographer, web developer, brand strategist.
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Info
- Experience
- 2012 - PresentPlanning Director / Profero
- 2009 - PresentStrategy Consultant / Freelance
- 2010 - 2012Planning Director / Strategy Partner / McCann Erickson
- 2010 - 2011Co-Founder, Director / Hello Rewind
- 2009 - 2010Co-Founder, Strategy Partner / the Longitude
- 2006 - 2009Senior Strategic Planner / Saatchi & Saatchi Advertising
- 2004 - 2006Account Planning / Sanders\Wingo
- 2001 - 2006Communications Consultant / Freelance
- 2001 - 2001Kindergarten English Teacher / Graceland Kindergarten (Tainan, Taiwan)
- 2000 - 2000Newspaper Designer / St. Paul Pioneer Press
Education- Santa Reparata International School of Art
- The University of Texas at Austin
- University of Minnesota-Twin Cities
- Washington University in St. Louis
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Posts
This trucker drove his truck for over 25 years — the result was that half his face has been weathered by the sun.
Two decades ago, Gac Filipa immigrated from Yugoslavia and found a job working as a janitor at Columbia University — where this weekend, he will graduate with honors with his bachelor’s in classics.
Some people wait their whole lives and never have that feeling. But every time I see her, we start with a romantic ending.
“How To Make A Long-Distance Relationship Work,” Thought CatalogCommentary on BBH’s Homeless Hotspots project at SXSW 2012:
“Homeless people have been enlisted to roam the streets wearing T-shirts that say “I am a 4G hotspot.” Passersby can pay what they wish to get online via the 4G-to-Wi-Fi device that the person is carrying. It is a neat idea on a practical level, but also a little dystopian. When the infrastructure fails us… we turn human beings into infrastructure?”
—David Gallagher
The Brooklyn Public Library now has its own Espresso machine! This one doesn’t make cappuccino, but instead prints, binds and trims a paperback book in less than four minutes (adding eight million extra titles to the library!).
“I post people’s stories as they tell them to me. I am not a journalist. I don’t try to verify, just listen.” — Chris Arnade, Faces of Addiction
“We love innovation. We love technology. We love creativity. We love entertainment. But ultimately, those realities are shadowed by suffering. Abuse. Degradation. Marginalization. For me, it becomes necessary to integrate the two. Ultimately, we are talking about the need to be more hopeful, more committed, more dedicated to the basic challenges of living in a complex world.” — Bryan Stevenson
And most humans have two contradictory impulses: we love and need one another, yet we crave privacy and autonomy. To harness the energy that fuels both these drives, we need to move beyond the New Groupthink and embrace a more nuanced approach to creativity and learning.
Why the emphasis on collaboration versus solitude may be clouding our creative process
(The Rise of New Groupthink by Susan Cain in NYTimes)The Comic Sans Project re-imagines well-known logos with everyone’s love-to-hate font, Comic Sans.
2012: A Year of Productivity Calendar focuses on 52 weeks, rather than on 12 months (which makes more sense with how we live our lives)
These days there are websites where you can pay more to do more, from mixing your own muesli to designing your own T-shirt. According to Martin Schreier, who studies innovation and marketing at Bocconi University in Milan, Italy, such sites satisfy two basic human needs: they allow people to achieve “preference fit”, by tailoring objects to their own specifications, and they require them to invest effort in the production process, which causes them to value those objects more highly.
A description of the “IKEA” effect
(The Hard Way: Our Odd Desire To Do It Ourselves by Laura Spinney in New Scientist)
